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Reading: Cartken’s Strategic Shift: From Last-Mile Delivery to Innovative Industrial Robotics
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AIModelKit > News > Cartken’s Strategic Shift: From Last-Mile Delivery to Innovative Industrial Robotics
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Cartken’s Strategic Shift: From Last-Mile Delivery to Innovative Industrial Robotics

aimodelkit
Last updated: July 20, 2025 8:45 pm
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Cartken’s Strategic Shift: From Last-Mile Delivery to Innovative Industrial Robotics
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Revolutionizing Robotics: Cartken’s Shift to Industrial Applications

As technology continues to evolve, autonomous robotics are gaining ground in various sectors, and one startup making significant strides is Cartken. Initially recognized for its innovative four-wheeled delivery robots that navigate busy college campuses and bustling streets in Tokyo, Cartken is now pivoting toward industrial applications. This strategic shift signals a growing recognition of the potential efficiencies that robotics can offer in manufacturing and logistics.

Contents
  • The Birth of an Idea
  • A Breakthrough with ZF Lifetec
  • Dual Focus: Food Delivery and Industrial Solutions
  • Integrating Advanced Robotics
  • Expanding Partnerships
  • Targeting Operational Efficiency
  • Future Endeavors

The Birth of an Idea

Cartken’s co-founder and CEO Christian Bersch has long been intrigued by the possibilities of applying delivery robots in industrial environments. From early discussions among the founding team—which includes alumni from Google’s Bookbot project—to engaging directly with companies seeking to enhance operational flow, the seeds of this new focus were sown. Bersch remarked, “Sometimes there have been more direct value to companies optimizing their material flows or their production flows.” This insight prompted Cartken to explore the industrial sector more seriously.

A Breakthrough with ZF Lifetec

In 2023, Cartken marked a significant milestone by securing its first substantial industrial client, ZF Lifetec, a German manufacturing powerhouse. Initially utilizing Cartken’s existing delivery robots, known as the Cartken Courier, the company quickly realized the versatility of the robots. Bersch noted, “Our food delivery robot started moving production samples around, and it’s quickly turned into our busiest robot of all.” This early success provided strong validation for Cartken’s industrial expansion, leading the startup to dedicate more resources to this promising market segment.

Dual Focus: Food Delivery and Industrial Solutions

While pioneering advancements in the industrial space, Cartken has not neglected its roots in food delivery. The company continues to strengthen its partnership with platforms like Uber Eats and GrubHub, ensuring last-mile delivery operations flourish on college campuses and in Japan. However, the promising performance with ZF Lifetec encouraged the founders—Bersch, Jake Stelman, Jonas Witt, and Anjali Naik—to broaden the company’s business model. Transitioning the existing food delivery robots to suit industrial environments presented minimal challenges, thanks to the sophisticated AI algorithms designed for a variety of terrains and conditions.

Integrating Advanced Robotics

Cartken’s robots are engineered to seamlessly traverse both indoor and outdoor arenas. The vast data collected from food deliveries in dynamic settings like Tokyo equips them to adeptly navigate obstacles, optimizing their routes and tasks in real-world conditions.

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To support its pivot to industrial applications, Cartken recently unveiled the Cartken Hauler, a robust version of its original Courier that boasts an impressive payload capacity of 660 pounds. The company is also developing the Cartken Runner for indoor logistics and is exploring designs for a robotic forklift. Bersch explained, “We have a navigation stack that is parameterizable for different robot sizes,” indicating the scalability and adaptability of Cartken’s AI technology across their robotic fleet.

Expanding Partnerships

The collaboration with Mitsubishi has played a crucial role in Cartken’s development. Initially aiding in securing the necessary certifications to operate in Tokyo, Mitsubishi has now deepened their commitment, announcing a purchase of nearly 100 Cartken Hauler robots for Japanese industrial sites. This partnership illustrates the growing faith in robotic solutions among major corporations, a trend reinforced by Bersch’s observations of increasing traction across various sectors, including automotive, pharmaceuticals, and chemicals.

Targeting Operational Efficiency

As companies seek to improve efficiency, Cartken’s robots represent a solution to streamline the movement of materials across facilities. Traditionally, employees would transport items using hand carts or small forklifts; Cartken aims to modernize this process, saving time and reducing the potential for human error. Bersch noted, “All these companies typically have people moving stuff from one building to another, and that is really what we’re targeting.”

Future Endeavors

While focusing on industrial applications, Cartken remains committed to its foundational last-mile delivery services. The startup continues testing new capabilities to enhance its existing routes, ensuring they stay at the forefront of innovation in both food and industrial robotics.


As Cartken navigates its dual growth avenues in food delivery and industrial automation, their journey underscores the transformative impact of robotics across sectors. Adapting to market needs while leveraging existing technology, Cartken is positioning itself as a pivotal player in the future of autonomous solutions.

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