Aarki Unveils Encore: A Next-Generation Machine Learning Platform for Mobile Marketers
In an era where privacy is paramount, Aarki has made a significant leap in mobile marketing with the launch of Encore, a next-generation machine learning platform. This innovative tool is specifically designed to foster full-funnel growth for mobile marketers, enabling them to navigate the complexities of a privacy-first landscape effectively.
Designed for Smart User Acquisition and Retention
Encore is crafted to enhance user acquisition (UA) and bolster retention strategies. By integrating sophisticated features like dynamic targeting and continuous model evolution, Encore empowers marketers to optimize their campaigns in real-time. With an emphasis on privacy, the platform is also ready for SKAN 4 (StoreKit Ad Network), ensuring that it remains relevant in a rapidly changing regulatory environment.
A Unified Platform for Sustainable Growth
What sets Encore apart is its unique capability to serve as a unified platform that supports both User Acquisition and Retargeting (RT) across iOS and Android devices. This synergy unlocks powerful opportunities for sustainable growth and long-term user retention. By bringing together UA and RT strategies, Encore allows marketers to build a comprehensive approach that maximizes their reach and effectiveness.
Cutting-Edge AI Infrastructure
Aarki’s proprietary AI infrastructure is at the heart of Encore. With over 1,000 owned and operated servers and the capacity to process six million queries per second, the platform is equipped to handle vast amounts of data efficiently. Encore intelligently fuses attributed data with unattributed signals and real-time ad call overlays. This fusion minimizes media waste and maximizes campaign efficiency, making it a game-changer for mobile marketers.
Key Advantages of Encore
Smarter Targeting
Encore builds high-precision audience segments using a full spectrum of data, including unattributed Mobile Measurement Partner (MMP) data and real-time ad signals. This capability enables marketers to reach the right audiences with greater accuracy.
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Full-Funnel Intelligence
The platform seamlessly unifies User Acquisition and Retargeting strategies, leading to a higher in-app user lifetime value. This comprehensive approach ensures that marketers can engage users at every stage of the customer journey.
Continuous Learning
With deep neural networks recalibrating models in real-time based on live performance signals, Encore ensures that marketing strategies remain agile and responsive to changing consumer behavior.
SKAN 4-Ready Optimization
Encore’s readiness for SKAN 4 allows marketers to future-proof their targeting efforts and optimize down-funnel strategies in a privacy-centric mobile ecosystem, ensuring compliance and effectiveness.
Real-World Impact and Results
Early results from Encore’s implementation have shown promising outcomes. For instance, a global gaming brand experienced a 25% uplift in D7 ROAS (day seven return on ad spend) and an 18% reduction in cost per install (CPI) compared to previous optimization methods. This demonstrates Encore’s effectiveness in enhancing marketing performance and driving measurable results.
Encore also features an in-house creative studio that supports real-time ad strategy and performance optimization. By leveraging continuous learning, dynamic audience creation, and cross-lifecycle optimization, Encore helps brands accelerate growth while fostering long-term user trust.
Aarki’s Legacy and Commitment to Privacy
For over 14 years, Aarki has been at the forefront of AI-driven mobile growth solutions. Processing 5 million ad requests per second across more than 10 billion devices globally, Aarki delivers measurable results for hundreds of leading brands and publishers. The company has recently built on the success of its Post-Back solution, which helps brands harness first-party data for user acquisition and retention.
In a statement, Aarki CEO Aman Sareen emphasized the company’s commitment to integrating performance and privacy in mobile marketing. "With Encore, we’re delivering a full-funnel solution that empowers mobile app marketers to grow smarter — from acquisition to retention — while thriving in a privacy-first world," Sareen remarked. "Encore isn’t just an evolution; it’s a foundational shift in how the industry approaches intelligent, responsible advertising."
Conclusion
Aarki’s Encore represents a revolutionary advancement in mobile marketing, combining advanced machine learning capabilities, a privacy-first framework, and comprehensive strategies for user acquisition and retention. With Encore, marketers can navigate the challenges of today’s advertising landscape while driving sustainable growth and enhancing user engagement.
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