NVIDIA and Salesforce: A Transformative Partnership at Dreamforce 2026
At Salesforce Dreamforce 2026, NVIDIA’s founder and CEO, Jensen Huang, made a powerful statement that resonated with attendees: “Know everything. Do anything.” This slogan encapsulated the spirit of innovation and progress that marked the event, particularly with the unveiling of Koa, Salesforce’s groundbreaking CRM reasoning model, built on the advanced NVIDIA Nemotron 3 Super technology.
A Vision for the Future
In his address, Huang painted a vivid picture of technological evolution, comparing the profound impacts of electricity, the internet, and now artificial intelligence (AI) on society. “With artificial intelligence as an infrastructure layer across the planet, we can know everything and do anything,” he declared, signaling a new paradigm in how businesses can leverage AI within their operations.
Elevating AI Safety Standards
During a candid exchange with Salesforce CEO Marc Benioff about AI safety, Huang was unequivocal in his stance. He emphasized that “Safety is paramount in a lot of ways. It’s job one.” This commitment to safety extends beyond mere regulatory compliance; Huang described it as an engineering responsibility that every company must undertake before launching any AI-driven product or service.
His message was clear: innovation and safety need not be mutually exclusive. “You could definitely have both at the same time,” he remarked, urging companies to prioritize rigorous testing and safety measures, ensuring their products are reliable and secure.
The Symbiosis of AI and Job Market
Addressing concerns that AI might threaten jobs, Huang pushed back strongly against the prevailing narrative. Instead, he framed AI as an enabler that enhances productivity and opens new avenues for growth. “The sky’s the limit,” he stated, encouraging businesses to actively engage with AI technology rather than fear it.
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Additionally, Huang predicted a future where every enterprise would embody AI-driven capabilities, coining the term “agentic enterprise” for organizations that fully embrace AI technologies to boost efficiency and innovation.
Salesforce’s Strategic Implementation of Koa
Koa, a trailblazing model, was created using a synthetic dataset sourced from nearly three decades of enterprise CRM data. By utilizing NVIDIA’s open-source Nemotron technology, Salesforce was able to customize and run Koa entirely within its own infrastructure, ensuring that no customer data was exposed during the training or inference phases. This commitment to data privacy was emphasized by Rohan Kumar, Salesforce’s President of Platform and Engineering.
Training and Performance Metrics
The innovative facets of Koa extend beyond its infrastructure. The model was developed using advanced methodologies such as supervised fine-tuning and reinforcement learning, leveraging NVIDIA NeMo RL, NeMo Gym, and NeMo AutoModel. Training incorporated synthetic scenarios across more than 14 industries, including manufacturing, healthcare, and financial services.
In Salesforce’s proprietary CRM Bench—an evaluation suite for real-world tasks—Koa has already demonstrated exceptional capabilities, matching or surpassing leading models while achieving three times fewer errors in completing tasks like opportunity updates and case routing.
Immediate Applications and Future Outlook
Koa is not just a concept; it is already active within Salesforce’s ecosystem. As of now, it powers an employee agent in Slack and is set to enter customer pilots in October, with organizations like Formula 1 and UChicago Medicine among the first to adopt this technology. General availability is anticipated in U.S. regions by winter 2026, marking a significant step forward in AI-supported CRM functionalities.
Attendees at Dreamforce walked away with a renewed sense of excitement and clarity about the future role of AI in business. With transformative innovations like Koa, the landscape is shifting rapidly, and the integration of AI in CRM applications promises to redefine how businesses operate and engage with customers.
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