Grammarly’s Bold Move: Rebranding as “Superhuman”
In an unorthodox move within the corporate landscape, Grammarly has recently acquired the email client Superhuman. Instead of incorporating Superhuman’s brand into its existing framework, Grammarly is opting for a complete rebranding to “Superhuman.” This branding shift signifies a unique strategy that diverges from typical post-acquisition integration.
Despite the name change, it’s essential to recognize that Grammarly—the renowned writing assistant—will continue to operate under its well-established name. However, the organization is contemplating further branding changes in the future for related products, such as Coda, a productivity platform acquired last year. This forward-thinking approach sets the stage for an intriguing evolution in Grammarly’s identity and offerings.
Introducing Superhuman Go: Your New AI Assistant
A pivotal feature of this transition is the launch of Superhuman Go, an AI assistant designed to enhance the user experience within the existing Grammarly extension. Superhuman Go is not just another add-on; it has the potential to revolutionize the way individuals interact with their writing tools. This AI assistant can provide smart writing suggestions, deliver feedback on email drafts, and even offer integration with other crucial applications like Jira, Gmail, Google Drive, and Google Calendar.
This multifaceted connectivity allows Superhuman Go to perform tasks seamlessly—whether it’s logging tickets or fetching your availability for scheduling meetings. Imagine the possibilities of having a writing assistant that understands your workflow and context!
Expanding Functionality and Integrations
Grammarly has made it known that it aims to enhance Superhuman Go’s functionality even further. Plans are in motion to enable the assistant to fetch data from various sources like Customer Relationship Management (CRM) systems and internal databases, allowing it to suggest improvements for your emails. This promises a layer of intelligence and tailoring that is rare in conventional writing tools.
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Users eager to explore Superhuman Go’s capabilities can easily activate it via a toggle in the Grammarly extension. This allows them to connect it to their favorite applications. Moreover, the company is launching an agent store where users can try out tailored agents like a plagiarism checker and a dedicated proofreader that debuted in August.
Subscription Plans and Pricing
In a bid to make these advanced features accessible, all Grammarly users can currently use Superhuman Go. Meanwhile, the company is introducing product bundles designed for different user needs. The Pro subscription plan is priced at $12 per month (billed annually) and offers grammar and tone support across multiple languages. For businesses in need of enhanced functionalities, the Business plan is available at $33 per month (billed annually) and includes access to the powerful Superhuman Mail.
Competitive Landscape: Positioning Against Rivals
Over the past few years, Grammarly has strategically worked to bolster its image as a comprehensive productivity suite. Their acquisitions, including Coda and Superhuman, are reflective of this vision. By rolling out an AI assistant like Superhuman Go, Grammarly is not only diversifying its offerings but also directly positioning itself against competitors such as Notion, ClickUp, and Google Workspace, which have rapidly enhanced their platforms with AI capabilities.
As the digital workspace continues to evolve, the introduction of Superhuman Go could be a game-changer for professionals looking to elevate their writing and productivity with sophisticated AI tools.
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